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Compass News
Daybreak – 8 October 2025
Ahead of World Mental Health Day, Sutton Burke from Infinite Mindcare joins us to discuss how the Cayman community is coming together to make mental well-being a priority.
Young players reflect on Jr. NBA and Jr. WNBA Week and share the moments that made this year one to remember!
Think your little one has star power? Coming up, Jazz Pitcairn shares how your child could land a lead role in her new feature film.
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Cayman Compass
New ‘vaCay’ tourism campaign focuses on Cayman’s beauty and people
The Cayman Islands Department of Tourism has launched ‘Welcome to vaCay’ – a $12 million global campaign positioning the destination as an antidote to overbooked, high-stress travel.
Developed with global agency Grey New York and set to roll out over five years, the promotion redefines luxury as something effortless and restorative – spotlighting Cayman’s natural beauty, world-class dining and, above all, its people.
The new direction marks a distinct shift from 2019’s ‘Dream in Cayman’ campaign – produced by The Richards Group – which portrayed the islands in an idealised, animated style. Where the earlier campaign was more rooted in a dreamlike aesthetic, ‘Welcome to vaCay’ turns the lens toward real life, favouring authenticity over fantasy.
Invited guests filled Camana Bay Cinemas on 6 Oct. for a first look at the new promotion and a documentary on its creation. While it wasn’t marketed as such, the evening felt like a tribute to the people of Cayman and the Caymankind spirit.
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