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Daybreak
Unmasking vapes and tobacco – National Drug Council
The National Drug Council joins Daybreak to unpack the 2025 World No Tobacco Day theme: “Bright Products, Dark Intentions.”
Learn how e-cigarette marketing targets Cayman’s youth – and what’s being done about it.
| 00:06:24
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Cayman Compass
Say no to e-cigarettes for World No Tobacco Day
To mark World No Tobacco Day, observed 31 May every year, the Cayman Islands Cancer Society and the National Drug Council are urging everyone to reject the marketing tactics of the tobacco and e-cigarette industries.
The theme for this year’s observance, ‘Bright Products. Dark Intentions. Unmasking the Appeal’, centres on a global campaign, led by the World Health Organization, which “focuses on deceptive marketing tactics used by the tobacco and e-cigarette industries, particularly targeting young people with appealing flavours, packaging, and misleading advertising,” stated a press release issued by the NDC.
